The idea to start the Tinubu is key 2023 was conceived after the fallout from the END SARS Protest from the 10th to the 20th of October 2020

During the said protest, there was a lot of misinformation and propaganda in the public spaces to discredit the personality and Brand of Asiwaju hence the need for the “Tinubu is Key 2023 Project” to be conceived and aimed at changing the mindset of people, mostly the youths who have been fed with these falsehoods and lies.